Exponential Marketing

ISBN13: 9789639912144
Oldalszám: 246
Kiadó: Manager Könyvkiadó - 2009

Ár [bruttó]: 5500 Ft |
További részletek
Chris R. Burggraeve, Chief Marketing Officer, Anheuser-Busch InBev
„A unique book for successful marketers, but not only for them - it is probably even more interesting for business leaders as it deals with the importance of achieving full organizational alignment and involvement toward customer value creation. The book hits hard at the sales potential of embedding marketing into the business for sustainable resutls in today's highly competitive environment."
Zoltan Major, VP Retail Banking, UniCredit Bank